People do not make choices based on pleasure.

 The thing that makes a person choose one thing over another is his awareness of something empty that he wants to fill.  Some people are only able to feel strongly about material lacks, since they perceive that what they are lacking is material pleasure.  .Other people realize that their real lack is spiritual. 

from the Shiur on Naaleh: The Trap of Consumerism

Teacher: Rebbetzin Tziporah Heller Class: Yechezkel II
Added: December 13, 2010