A Great Mashal about overcoming temptation:

 You suddenlty realize that you have to run to the store to buy toilet paper, and you have to take your 3 young children with you.  You get to the store and the children are crying for candy and nosh and all kinds of things that you do not want.  You grab your toilet paper and pay and get out of there.  Your impulses are like the little kids crying for things that you do not need. 

If you want to get where you need to go in life you have to ignore those voices of "I want".  from a Torah 12 step meeting